Privacy Policy


This Policy describes the types of information we collect from and about you when you visit our websites (each a “site”). This policy also covers our mobile applications (each an “app”) and other interactions with us through other online and offline activities where this policy is provided to you.

This policy applies to our consumer interactions. It does not apply to information collected throughout the application, hiring, or employment process. It does not apply to information collected by our parent company or affiliate companies.

By using our Services you agree to this policy. You also agree to this policy if you otherwise give us your information.


Contact information.  The personal information we collect may include your name, postal address, telephone or mobile number, or email address. We may collect this information from third parties.

Account Log-In Information. You may be required to provide information in order to set up an account with us.  We also collect information needed to give you access to your account. This includes your login ID/email address, screen name, and/or password.

Demographic and profile information. We may collect information like your gender, age and ethnicity if you fill out an online form or survey. We may collect your zip code. We may collect this information from third parties. For example, we may collect interests you post on social media.

We collect information about your pets and pet preferences. We may collect information when you inquire about adopting a pet through a Petfinder member adoption organization. We may also collect information when you create a saved pet search alert. We may also collect this information when you purchase pet care products from one of our online stores. For example, we might ask what kind of pet you have or the type of pet food you prefer. We collect pet photos you upload to our web sites.

Other Information you may share, submit or post. We may collect information that you post either publicly or on a platform that we provide for sharing among users. We may also collect information that you provide to us through a survey, or otherwise share with us.

We collect information about your browsing preferences, your computer or device, and your Internet usage.  For example, we may collect information about your online behavior. We may also collect your browser or device type, operating system, or unique device identifier. We may also collect your software version, IP address, and domain name. We may also collect the date and time you visited our site or app. This may include the areas or pages that you visit and the number and duration of visits. It may also include other site usage data and emails that you open, forward, or click-through. We might look at what site you came from, or what site you visit when you leave us, what links you click on, or what pages you view.

We may collect information about your location. This may include your general or precise location. We may collect this using different types of technologies, including GPS and Wi-Fi. If you use our mobile app, we may also access your device’s location information in the background.


We use information to respond to your requests or questions. For example, we might use your information to respond to your customer feedback, inquiries, fulfill orders or otherwise contact and communicate with you. We may use your information to maintain your account or profile. We also may send you a saved pet search alert, or notify you if you win a sweepstakes. We may use your friend’s email address if you give it to us, to share information on adoptable pets, for example.

We use information to communicate with you about your account or our relationship. For example, we may contact you about your account or purchases. We might also contact you about this Policy or our website Terms. We may contact you by mail or email. We may also send push notices.

We use information to improve our products, Services, and business or address problems with the Services or our business. For example, we may use your information to improve our Services, or products. We may also use your information to analyze our products, Services, or sites or our business practices and methods. We may use content you post or share.

We use information for security purposes. We may use information to protect the security or integrity of the Service, our company, and our consumers.

We use information for marketing purposes.  For example, this may include providing you with targeted offers or ads. It may also include providing you with marketing information from us or on behalf of third parties. We may also use your information to tailor ads and messages for you on our sites, apps, and other websites and social platforms. Our marketing may include direct mail and email. It may also include text or social media posts. We may also offer online or digital methods like push notices on our mobile apps.


We use standard security measures on our sites and apps. However, the Internet is not 100% secure. We cannot promise that your use of our Services will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep information as otherwise required by law.


From time to time we may change our privacy policies. If we do, we will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our website. Please check our site periodically for updates.